The retail arm of Coromandel was started in the year 2007 with 2 outlets and in 2008-09 the Company expanded it to over 600 retail centers in rural Andhra Pradesh and Karnataka. The retail centers carry both agri and lifestyle products:

The entire range of agri inputs like fertilisers, Crop Protection products, secondary and micronutrients, seeds, sprayers, mechanized farm services, veterinary feed, as well as, soil testing for major nutrients, field visits for crop diagnosis, technical advice at the retail center as well as on the toll-free help line "Hello Gromor", insurance, education, free expert technical training on agriculture and other subjects, through its Mana Gromor retail centers.

Coromandel's retail centers are located at Mandal headquarters (Mandal is a revenue unit in Andhra Pradesh, which is 1/50th of a district.) Each retail center has an average area of 2500 square feet with a catchment area of 30-40 villages and about 5,000 farmer families.